Content Strategy
Research, editorial calendars, and contributor networks built around real audience demand — mapped to business outcomes.
- + Audience & keyword research
- + Editorial calendars
- + Expert contributor networks
Services
Fifteen years helping Fortune 500s and startups turn content into audiences, audiences into revenue, and revenue into long-term brand equity.
Research, editorial calendars, and contributor networks built around real audience demand — mapped to business outcomes.
Technical SEO, on-page optimization, and content that earns rankings. Toolkit: SEMRush, Moz, Google Search Console & Analytics.
From acquisitions through final PDF — developmental editing, copy editing, proofreading, style sheets, indexing, and pagination.
Full lifecycle book production — print and digital — with the vendor management experience to keep budgets honest.
Dashboards that explain the "why" — not just the "what" — so teams can act on the data instead of admiring it.
Developer-grade content that engineers actually read. Tutorials, reference docs, books — from Objective-C to modern JS stacks.
How I work
Audit what you have, talk to the people who make it, and define what "success" actually looks like in numbers.
Draft the strategy — editorial angles, SEO targets, production workflow — on a single page anyone can act on.
Build, publish, and promote. I stay hands-on through production, not just the plan.
Measure what moved, revise what didn't, and compound the wins into the next quarter's calendar.
Selected results
100K
Monthly visitors grown at O'Reilly Media through SEO-led WordPress content.
650
Blog posts delivered to Packt Publishing over four years.
25+
Exam reference books shipped for Microsoft Press / Pearson.
50K
Copies of the React titles sold through Bleeding Edge Press.